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ORIGINAL MUSIC RELEASES

Original Work Begins: Yohani and Pettah Effect Develop “Aaye” and “Sitha Dawuna”

Yohani begins her journey into original music with “Aaye” and “Sitha Dawuna” — bold, visual, and unmistakably hers. Listen to "Aaye" and "Sitha Dawuna"

The writing rooms go quiet. With visuals and lyrics under construction, Yohani’s team begins production on what will become two major creative projects for the artist.

This month marks an important shift in Yohani’s creative path. After years of building her voice through covers, collaborations, and live performances, she and the Pettah Effect team have turned their focus toward original work. Inside writing rooms and small production spaces, the first versions of two new songs, titled “Aaye” and “Sitha Dawuna,” are taking shape.

Unlike the fast rhythm of cover releases, this phase feels slower and more deliberate. Early lyric drafts, melody sketches, and mood boards are spread across the table. The team is exploring themes, refining vocabulary, and defining a tone that reflects who Yohani is becoming as a songwriter and performer.

Visual development sits alongside the music. Color palettes, story concepts, and early shot ideas are being tested to understand how these new songs should feel beyond their sound. With Pettah Effect leading the creative direction, the process is collaborative and detailed, guided by patience rather than urgency.

For Yohani, this moment represents a quiet turning point. It is the beginning of discovering how her own stories translate into original music. It is also a chance to build a visual and sonic identity that goes beyond reinterpretation and into authorship.

The work is still behind closed doors, but something meaningful is forming. Two songs, two ideas, and a young artist learning how to speak in her own creative language.

The start of something new, built one line, one note, and one vision at a time

About Outright Play

Outright Play is a full-service management, publishing, and entertainment company with a mission to turn artists into extraordinary icons and a vision to take culture to the world.

Outright Play accelerates the professional trajectories of artists through strategic development and representation. The company seeks out new realities, integrates expertise, and brings people together to do the best work of its time in entertainment.

Taking culture to the world.

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