Sampath Bank Taps Yohani for WePay Campaign

Yohani becomes the face of Sri Lanka’s growing fintech space, bringing pop culture and digital banking together.

Sampath Bank announces a major partnership today as Yohani steps in as the brand ambassador for its WePay digital payments platform. The collaboration marks a meeting point between finance and pop culture, reflecting the bank’s vision to connect with a new generation of digital native consumers.

At the campaign reveal, Sampath Bank highlights Yohani’s influence across young audiences and her reputation as a forward looking, tech savvy artist. Her rise through online platforms and her ability to bring different communities together make her a natural fit for a product designed to simplify everyday payments through innovation.

The WePay campaign introduces fresh imagery, modern storytelling, and a focus on convenience. Yohani anchors the narrative with her familiar warmth and energetic presence, giving the platform a contemporary voice that resonates across both urban and suburban markets. Early visuals showcase her interacting with real world scenarios where seamless digital transactions make life easier.

For Yohani, the collaboration reflects her ongoing relationship with brands that align with her values of accessibility, creativity, and progress. It also positions her at the center of Sri Lanka’s evolving digital economy, where music, technology, and consumer behavior continue to intersect.

A future facing partnership. A modern cultural icon. A platform built for simplicity.

A campaign that connects Sri Lanka’s fintech momentum with the voice of its global pop star.