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Yohani Records Jingle for Karishma Kapoor’s Jewellery Line

Yohani steps into fashion advertising with flair—her voice fronts Karishma Kapoor’s Sukkhi campaign, blending pop tone with visual sparkle.

Fashion meets funk in this crossover where Yohani’s voice fronts the campaign for Sukkhi Jewellery.

Yohani steps into the world of fashion advertising today with a new jingle recorded for Sukkhi Jewellery, the brand endorsed by Bollywood icon Karishma Kapoor. The collaboration brings together two creative industries in a lively crossover that blends music, glamour, and modern style.

The jingle features Yohani’s signature tone layered over upbeat production that matches the sparkle and energy of the collection. Her voice carries a playful confidence, adding a contemporary edge to a campaign designed to reach young, style driven audiences across India.

The recording session in Mumbai was tight and focused. Working closely with the brand’s creative team, Yohani shaped the vocal phrasing to complement the visual rhythm of the ad. The result is a short, catchy piece that fits seamlessly into the world of television spots, social content, and digital marketing.

For Yohani, this marks another expansion of her creative footprint. Moving from viral music moments into brand collaborations, she continues to explore new ways her voice can connect with audiences. For Sukkhi Jewellery, her rising popularity in the region brings a fresh and energetic presence to the campaign.

A musical touch to fashion. A voice meeting a new medium.

A collaboration that shines in sound and style.

About Outright Play

Outright Play is a full-service management, publishing, and entertainment company with a mission to turn artists into extraordinary icons and a vision to take culture to the world.

Outright Play accelerates the professional trajectories of artists through strategic development and representation. The company seeks out new realities, integrates expertise, and brings people together to do the best work of its time in entertainment.

Taking culture to the world.

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